The use of social media is crucial to promote your brand and the content on social media channels to increase brand awareness, drive traffic, and generate leads for your business.
The role of a social media manager is easy to infer from the title, but which social networks they manage for the company depends on the industry. Above all, social media managers establish a posting schedule for the company’s written and visual content. This employee might also work with the content marketing specialist to develop a strategy for which content to post on which social network.
The channels you can use in social media marketing include: